Roughly $7 billion was wagered on Super Bowl betting last year and bookies can expect the same or even more with Super Bowl LV. There is money to be made and sportsbooks need to be prepared to reap the benefits.
Since it is the most bet-on sporting event, the Super Bowl gives bookies a chance to make up for any losses and get back on the right side of the game. Here’s how to get a piece of the Super Bowl billions.
Pay Per Head
If you are not already, make sure you are working with a quality pay per head service. No matter how big your player sheet, a pay per head provider can be a game changer for your sportsbook.
For a nominal fee for each of your active customers, you receive a turnkey solution that will free up massive amounts of time. Bookies can then focus on growing their operation and increasing their revenue.
More bettors equals more revenue and with your PPH service taking care of all the administrative duties, you will have the time to sign up new bettors.
No bookie would be crazy enough to change your bookie service provider Super Bowl week, but make sure your PPH service is doing everything for you that they should be.
Build Your Board After Super Bowl
The Super Bowl betting offers you a chance to fill your betting board with options. In addition to traditional bets on the spread, moneyline, and game total; you will have the opportunity to offer an unbelievable number of prop bets.
Super Bowl props kind of take on a life of their own allowing bettors to wager on everything from the length of the national anthem to the coin toss. Most of those props give the house an advantage leading to higher revenues.
Editor’s Choice > Always Use a Betting Budget
A quality pay per head service will provide you with all sorts of reports. You can use those reports to your advantage. You can see each player’s overall position in Super Bowl LV and work to limit any negative exposure that could affect your overall profits.
The Super Bowl is a major money-maker for most sportsbooks. Bookies can ensure they make a profit by studying the actions of their players.
You can’t simply have a huge betting board filled with props and then wait for the bettors to line up at your door. There has to be some sort of marketing done to entice those bettors to sign up and place bets.
With the right pay per head provider, bookies will have the opportunity to take full command of their marketing plan. With the PPH service taking care of the day-to-day operations of the sportsbook, the bookie has the time to focus on bringing more customers into the system.
Super Bowl Betting
Bookies can use a number of promotions and specials to attract new customers. They can also offer additional incentives to get current customers to wager more. A popular promotion is Super Bowl Squares. Bookies can offer a free $10 bet with an entry in the squares contest, for example.
The idea, of course, is to reach more customers who are looking to bet on the NFL’s biggest game. With the right PPH company and the right plan, bookies can take advantage and get a piece of the billions that will be wagered on this year’s Super Bowl.