Anyone in the online sports betting industry knows just how big football is to the bottom line of an independent sports bookmaker, but you have to ask yourself if you are really making the most of this opportunity when it comes to your Pay Per Head service.
We already know just how big the NFL is when it comes to betting on sports, but a close second would have to be college football. With five major conferences along with another five Mid-Majors there is a wealth of betting opportunities within any given week of the college football season. It does not end there with a postseason of bowl games that now includes the College Football Playoff leading up to the national title game. This all adds up to money in your pocket as a private bookie working with the right price per head provider.
The first thing you need to do to get ready for a new season of college football is to make sure that your current PPH service has the right sportsbook software solutions to level the playing field with the big offshore sportsbooks operating online. You need betting lines that cover all the bases from basic straight bets on sides and totals to exotics such as parlays, if-bets, teasers and pleasers. You also need betting odds for futures and props, which have also become very popular with the betting public.
You may think that you already have a good idea of how your current sports betting customers wager on college football, but taking the same old approach to building out your betting board is guaranteed to leave money on the table. You need to make sure that anything a bettor has access to with one of those big online books is also available through your private bookmaking service. You cannot afford to have even one of your regular sports betting customers looking elsewhere for action that you do not offer.
Live in-game wagering is one of the fastest growing trends in the online sports betting industry and you need to make sure that this is a big part of the mix when it comes to the betting lines package your PPH service can provide. There is nothing more exciting than betting on a college football game once the action has gotten underway on the field and this in turn becomes an excellent way to increase your revenue stream for the games. Just about every top Pay Per Head site in the game today can set you up with live betting lines for every game, so if you do not have these capabilities with your current provider it is probably time to make a change.
Another important way to make the most out of college football with the help of your price per head service is to develop an online marketing plan. Sitting on the phone all day trying to reach out to current customers or potential prospects is an inefficient use of time as compared to building a professional online presence through the use of your own customized website. This will quickly become your primary sales and marketing tool to grow and expand your overall customer base while also building bottom-line profit.
Do not wait until opening day to get all your ducks in a row because by then it will be too late. Now is the time to put the right business plan in place for the new college football season and it all starts with aligning yourself with a quality Pay Per Head service that has the right sportsbook management solutions to get the job done.
