Get Your Sportsbook Ready for the 2022 NFL Season

The 2022 NFL season is drawing close.

Key Points

– Getting off to a good start in Week 1 is just as important to bookies as it is to NFL teams.

– Check your betting board, check your promotions, and communicate with your current and prospective bettors to ensure success in 2022.

The 2022 NFL Season

The 2022 NFL season will be here before you know it. Teams will begin heading to training camp at the end of July and preseason games will be underway by the second week of August.

From now until the annual Thursday NFL kickoff game which features defending Super Bowl champion Los Angeles against Buffalo, bookies have the opportunity to prepare for a successful NFL season. 

Don’t waste time. Get your sportsbook ready for the 2022 NFL season.


Check the Betting Board

Just like players preparing to play the 2022 NFL season and ultimately win a Super Bowl championship, bookies need to develop the same mindset. If you want to produce the highest possible profits this season, it all starts with planning.

Make sure your betting board is full. You and all of your competitors will offer the traditional moneyline, point spread, and totals bets. The way you separate yourself from the competition is by offering alternate lines, tons of props, and other special bets that bettors can’t find elsewhere. 

If bettors are looking for action and don’t find it at your sportsbook, you can bet that they will be going somewhere else. That’s a lost opportunity. Don’t be that bookie this NFL season.

In-game wagering has really become a favorite of a lot of sports bettors. You need to offer live betting options to stay current.

Start Strong in the 2022 NFL Season

Every football coach at every level will tell you of the importance of winning your Week 1 game. It’s the same for bookies. You have to start strong right out of the gate.

Look at the Week 1 schedule and you will find some serious handle-heavy matchups. The Bills, the overall Super Bowl LVII favorite right now, will take on the Rams in that Thursday night NFL kickoff game. That game is sure to attract a ton of money.

Tom Brady and Tampa Bay open the season at Dallas and new Denver QB Russell Wilson will be back in Seattle going up against his old team in Week 1. Those two games will generate a lot of buzz as will the Chiefs-Cardinals and Packers-Vikings.

Remember, bettors love favorites, popular teams, and popular players. They love them even more in Week 1 despite the opening week and month of a new NFL season being so unpredictable. Smart bookies will use that to their advantage and get off to a great start in 2022.

Get Promotions in Place

There is no time like the present to start putting together your promotions and incentives for the 2022 NFL season. Bettors love bonuses and will respond when offered.

Football is a great time to put together a weekly or even a season-long contest. Weekly squares contests are a hit. Be creative and incentivize your bettors to wager more often. 

Bonuses and promotions are also great ways of attracting new bettors. The right incentives can help a bookie grow his player sheet during the NFL season. A bigger player sheet means more on the bookie’s bottom line.


Smart bookies are already on this. If you truly want to become a sportsbook owner, you need to have it all to be taken seriously. They have different methods of communicating with their current players as well as ways to reach out to prospective customers.

It may be as simple as a series of emails to current bettors. Social media is another tool for communicating with current and prospective players. Whatever the method, bookies should make it known they are preparing for a great NFL season.

Market the NFL bonuses and promotions. Bookies can’t just “build it and they will come.” You have to let your current customers and the rest of the betting world know that you are in business. You have to market those incentives and draw more bettors to your sportsbook.

The Right PPH for the 2022 NFL Season

One of the most important – if not the most important – decisions a bookie ever makes is choosing the right pay per head service. Modern-day bookies have moved into the digital age. Software runs their business and choosing the best one can be the difference between success and failure.

If you are happy with your current pay per head provider, stick with it and continue your preparations for the 2022 NFL season. If something isn’t right and you feel you aren’t getting enough from your pay per head service, you need to make a change. And fast!

The 2022 NFL season is less than two months away. If you want to find the best PPH service and be up and running for kickoff on Thursday, September 8; you need to get cracking right now. 

A solid search will take some time and then you will want to utilize a PPH’s free trial to make sure you are making the right choice. If there is any doubt, make the move now so you can reap the benefits of the 2022 NFL season.