Booking a wide selection of sports used to be effort intensive endeavor with very little additional profit. Cable and satellite television opened up the sports speculation market. Events that were escaping the attention of the masses are now receiving extensive coverage. More games proceed to crawl out of their niche status to become main stream. This places the bookie in quite a quandary. How to quench this new demand without taking any effort from the staples of our industry? This logjam was unlocked on the Internet with using a Pay Per Head as the key to open the floodgates to profit.
Pooling Your Talents
Used to be that every man was essentially their own island in booking bets. Odds on the big games opened up and it was up to each market to set its own movement. Consultation was virtually unheard of because it meant giving a competitor a potential leg up. This all changed with Pay Per Heads. Now the best oddsmakers in the business are available to provide that opening line that is spot on. One can expand your offerings into golf, NASCAR, UFC, and a variety of other sports without having to be an expert in each. This pooling of talent means better business across the board within our industry.
Balance with Volume
Almost without exception, the bettors in our business are coin flippers. Sometimes they go on a heater which we merrily pay off because a fast paid customer is a returning one. So how to best profit from the tendency of win a few and lose a few? Increased volume propels profit to unheard of territories. Plying the statistical tendency of breaking even while collecting more bets equates to increased vig that goes into our bank accounts. So how does a PPH give us more volume?
Attractive features in the software allows for easy navigation. Less frustrations finding what they want results in more time where customers roam the fields of your other offerings. A wider selection of sports allows them to experience the rush of soccer, horse racing, contact sports, and a myriad of other events. It is all about catering to the impulse purchase nature while giving you the safety in offering increased selection. For mere pennies per dollar, the dollars per each additional bet pours in. Handle the increased volume and actually have more free time when you transitioning to a Pay Per Head today.
