If you are serious about building a year-round sportsbook as an independent agent, they you already know that you have to make the most of any available revenue streams. This is especially true as the sports calendar heads into the dog days of summer. One of your best resources for growing your customer base and building your bottom line during one of the traditionally slowest times of the sports betting season is your Pay Per Head service.
The top price per head providers in the game today offer sportsbook software solutions that would rival even the biggest offshore sportsbooks operating online. This sports betting software is designed to level the playing field with the big online books so you can create a point of difference with the personalized service and attention to detail that you can provide as a private bookie.
The first step to navigating your way through any anticipated slow season is to load up your board with as many betting opportunities as possible. Today’s sophisticated sports bettor is looking for action all over the globe as well as in their backyard. Check out the betting boards at the top online sportsbooks on a daily basis and then work with your Pay Per Head service to fill in the missing pieces in your betting lines and overall offerings. As an independent bookmaking agent, you never want to give any of your customers a reason to look elsewhere to place their bets.
Another area where you might want to expand your offerings is live in-game wagers. This is one of the hottest and fastest growing trends in the Internet sports betting industry today and you should be in position to get a piece of the action. The top PPH services can deliver live betting lines for every game, every day of the year to keep the action coming in on a regular basis even when the overall sports schedule may be light. You still have the finals in both the NBA and NHL to help generate some live betting action and the MLB season is just starting to heat up.
Special events in the world of sports offer unique opportunities to generate some extra cash flow so make sure you are up and running for things such the Copa America in soccer as well as the Summer Olympics. These types of events may only appeal to a small percentage of your current customer base, but by offering betting odds through your PPH service they can be an excellent way to add some new customers to the fold.
The start of a new football season is still quite a few months away, but that does not mean that you cannot take full advantage of any number of futures odds and prop bets that are available for both the NFL and college football. There is a certain percentage of sports bettors out there that only bet on football so you need something to keep them interested during the long betting drought in the offseason. Along with actively monitoring the boards at the top online betting sites to see what has recently been posted, you should also be working directly with your Pay Per Head service to see what they can bring to the table that is new and exciting.
If you are not already running your own racebook for horse racing as well as an online casino with both virtual and live dealer games, these are obvious additions that can help maintain cash flow while generating some additional profit to the bottom line.
